Having a verified and accurate Google My Business (GMB) listing is crucial for improving your online visibility and attracting potential customers. However, if your phone number isn’t being approved, it can be frustrating and might delay your business from reaping the full benefits of GMB. This issue is more common than you think and is often caused by easily fixable errors or misunderstandings. In this article, we’ll dive into the possible reasons why GMB might reject your phone number and provide practical solutions to help you get your listing fully approved.
Common Reasons Why GMB Rejects Your Phone Number
Ensuring that your phone number is approved on Google My Business (GMB) is essential for keeping your business easily accessible to customers. However, there are several common reasons why Google might reject your number. Here’s a closer look at these reasons:
Incorrect Phone Number Format
Google requires phone numbers to follow specific regional or international formats. Missing country codes or using non-standard characters can cause issues during the approval process. This ensures users can properly dial and connect with your business.
Use of VoIP or Virtual Numbers
Google prefers traditional landline or mobile numbers over VoIP (Voice over IP) or virtual numbers. These types of numbers are often linked to third-party services, which can be unreliable and make it difficult for Google to verify your listing’s authenticity.
Number Already Associated with Another Business
If your phone number is already associated with another GMB profile, it can result in a conflict. Google needs each business to have a unique contact number to avoid confusion and ensure users can connect to the right business.
Mismatched Information
Consistency is key. If the phone number you list on GMB doesn’t match what’s displayed on your website, social media, or other directories, Google may flag it as inconsistent. Discrepancies in business information can lead to rejection.
Flagged as Spam or Suspicious
Google’s algorithms may flag phone numbers that have been used inappropriately, such as for spam or fraudulent activities. If your phone number has been reported or flagged, Google may reject it to maintain the integrity of its platform.
Google Thinks the Number Isn’t Yours
In some cases, Google may reject your number because it cannot verify that the number truly belongs to your business. This typically happens if the number is not listed on your official website or is shared with another business. Google’s verification process ensures that the contact information provided is authentic and directly tied to your business.
How to Fix It
Correct the Phone Number Format
Double-check the format of your phone number. Make sure it includes the proper country code and adheres to Google’s regional guidelines. For example, avoid special characters like parentheses or dashes unless required by the format.
Switch to a Landline or Mobile Number
If you’re using a VoIP or virtual number, replace it with a traditional landline or mobile number. Google prefers numbers that are directly linked to your business and easier to verify.
Use a Dedicated Business Number
Ensure that the phone number you’re using isn’t already associated with another business on GMB. If possible, designate a specific number solely for your business to avoid conflicts.
Update All Online Listings
Maintain consistency across all platforms by using the same phone number on your website, social media profiles, and online directories. This consistency helps Google verify your information as accurate and trustworthy.
Provide Proof of Ownership
Show Google that the phone number belongs to your business. List it on your official website, receipts, or other official documentation. You can also use the number to complete Google’s verification process if prompted.
Address Spam or Flagging Issues
If your number has been flagged as spam, consider contacting your telecom provider to resolve the issue. Alternatively, you can use a new, clean phone number to avoid future complications.
